Fascinating, well-reported and just epic (and lengthy) piece in CJR. Covers everything from clusters and strong networks (and Arianna Huffington’s charm in the creation at scale of both) to the ill-conceived AOL Way. Manages to discuss what it means to have conversations with readers, the difference between content and journalism, and the magic of good timing and serendipitous, seemingly unrelated events. While acknowledging that some things just happen, also recommends SEO’ing the hell out of content to grease the skids. References Lord of the Flies and “Why wasn’t I consulted?” Frankly, suggests a new paradigm for business: embracing failure and iterating. Epic!