I didn’t really understand a lot of the slides in Mary Meeker’s presentation at D10, which All Things D and Scribd were nice enough to share, but a few sure stood out.
In this pair of slides we can see that tablet (which counts as mobile, compared with desktop) has seen explosive growth.
Now look at the monetization.
What?! Why are we still trying to justify $3.50 CPM on desktops (versus 75 cents on mobile!) when as we’ve just seen, mobile use is on track to surpass desktop (as it already has in India). This is not any one business’s problem (which seems to be a popular opinion with regard to Facebook). It’s every business’s problem, and it’s mystifying how we have been ignoring it. Web publishers are already playing catch-up to web users’/readers’ value versus those from print (compare $10 or so) — let’s not roll over any more than we must. Let’s work on real solutions for monetizing mobile already. Really awesome sales and marketing products that draw in the users who are there already, ready to be shown great stuff.