{"id":206,"date":"2012-06-20T14:23:09","date_gmt":"2012-06-20T18:23:09","guid":{"rendered":"http:\/\/www.annawahrman.com\/wp\/?p=206"},"modified":"2012-06-20T14:23:09","modified_gmt":"2012-06-20T18:23:09","slug":"mobile-to-the-future-seriously","status":"publish","type":"post","link":"https:\/\/annawahrman.com\/index.php\/2012\/06\/mobile-to-the-future-seriously\/","title":{"rendered":"Mobile to the future, seriously"},"content":{"rendered":"<p><a title=\"Can we monetize mobile already, please?\" href=\"http:\/\/45.33.43.36\/2012\/06\/01\/can-we-monetize-mobile-already-please\/\">Another<\/a> wowing <a title=\"Mobile to the future\" href=\"http:\/\/45.33.43.36\/2012\/04\/12\/mobile-to-the-future\/\">graph<\/a> that demonstrates the wildly off-base strategy of pouring money into print when you should be spending it where the eyeballs really are: mobile: Take a gander at the print and mobile bars, specifically, on either end:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Mobile Ad Spend\" src=\"http:\/\/cdn.theatlantic.com\/static\/mt\/assets\/business\/Screen%20Shot%202012-05-30%20at%206.26.25%20PM.png\" alt=\"\" width=\"565\" height=\"441\" \/><\/p>\n<blockquote><p>&#8220;Not having a mobile strategy\/roadmap in place for your brand is a recipe for disruption. The golden age of mobile is here and will be here for years.&#8221; <a href=\"http:\/\/www.theatlantic.com\/business\/archive\/2012\/06\/why-mobile-will-dominate-the-future-of-media-and-advertising\/258069\/\">via<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Another wowing graph that demonstrates the wildly off-base strategy of pouring money into print when you should be spending it where the eyeballs really are: mobile: Take a gander at the print and mobile bars, specifically, on either end: &#8220;Not having a mobile strategy\/roadmap in place for your brand is a recipe for disruption. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[6,12,32,34],"_links":{"self":[{"href":"https:\/\/annawahrman.com\/index.php\/wp-json\/wp\/v2\/posts\/206"}],"collection":[{"href":"https:\/\/annawahrman.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/annawahrman.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/annawahrman.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/annawahrman.com\/index.php\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":0,"href":"https:\/\/annawahrman.com\/index.php\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"wp:attachment":[{"href":"https:\/\/annawahrman.com\/index.php\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/annawahrman.com\/index.php\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/annawahrman.com\/index.php\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}